it's a-me, bailey
Hi! I'm Bailey, a graphic designer based in Atlanta. If you want to contact me about freelance opportunities (or just to say hi), email me at I post more design projects on my Instagram, so feel free to check that out, too.
Work in Atlanta, Live in Decatur

Plate Tectonics Logo & Animation

The creators of Plate Tectonics, a video series out of Duke University which looked into the global impacts of the changing food industry, approached me about creating a new logo as well as an animation for the beginning of their videos. Because they wanted to reflect the original hunter-gatherer societies, I suggested a traditional style that could look more personal. I sketched out different versions of the logo and, after discussing the options with them, decided on a sketch that showed different meats, fruits, and vegetables that were arranged in the shape of a globe. Based on personal research I had conducted, as well as confirmation with them, I made sure that the foods depicted were found naturally in the continent shown (for example, carrots are native to North America, coffee beans are native to Africa, etc.).

I then scanned the sketch and, through a combination of Illustrator and Photoshop, traced and colored it using mostly brushes. After they approved the logo, I took it into AfterEffects to create the animation. The logo animation can also be seen at the beginning of each of their videos on the Plate Tectonics site.


Digital, Gallery, Motion